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Viral Marketing
Viral movies get seeded and sent out across the internet to generate massive traffic for a promotion or site launch:
This was used to launch Bob Carlos Clarke's new book - Shooting Sex:
Bob Carlos Clarke viral movie (NSFW) >>>
Here the client had a TV commercial which was adapted for use as a viral:
Know Your Babe viral movie >>>
These posters were used in men's washrooms around the UK:
Washroom Poster >>>
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