Viral Marketing
Viral movies get seeded and sent out across the internet to generate massive traffic for a promotion or site launch:

This was used to launch Bob Carlos Clarke's new book - Shooting Sex:

Bob Carlos Clarke viral movie (NSFW) >>>

Here the client had a TV commercial which was adapted for use as a viral:

Know Your Babe viral movie >>>

These posters were used in men's washrooms around the UK:

Washroom Poster >>>

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